Build it. Launch it. Sell it. Scale it.
IMEA has spent over a decade building software for technology and financial businesses. Now we help those same businesses go further, from the first product decision to the customers who pay for it. One partner across engineering and revenue technology, with particular depth in fintech and complex financial systems.
You choose which rows are active. Every capability can run on its own, or together as one program.
A development partner hired only to write code will ship a release and step back. That works when the hard part is engineering capacity. It works less well when the harder problem is finding the people who will actually pay for what got built. IMEA can do both: as the team that builds your product, the team that builds your pipeline, or the single partner responsible for getting a business from idea to revenue.
You don't need to hire IMEA for software development to use our sales and growth capabilities. You don't need our sales services to use our engineering team. Pick the entry point that matches your problem today.
We help design and build it, from first discovery to a production system.
We build the technology and process around acquiring them.
We optimize the technology, automation, and data behind the growth you already have.
Every stage below is a real capability inside IMEA, and any one of them can be your starting point.
A company doesn't need engineering to use our sales and growth capabilities. It doesn't need our sales services to use our engineering team. Work with IMEA at one stage, or across the entire lifecycle.
Need a team? We can provide it. Need a product? We can build it. Dedicated engineering is one delivery model we offer, not the whole of what we are.
Talk about a buildScoping, validation, and roadmap before a line of code is written.
Interfaces built for adoption, not just aesthetics.
Custom platforms, portals, and enterprise systems.
Native and cross-platform apps for iOS and Android.
Applied AI features, models, and automation built into your product.
Connecting your product to the systems it needs to talk to.
Infrastructure, CI/CD, and scalable environments.
Manual and automated testing across the full stack.
Pipelines and architecture for data you can actually use.
Embedded specialists when you need extra capacity, on your terms.
Technical advisory and ongoing maintenance.
See the revenue side below ↓
Building the product is half the challenge. IMEA also builds the technology and processes that turn a finished product into a business with paying customers.
Every capability above powers our own product, Intersa.
See it in actionWe work across industries, but a meaningful share of our engineering and revenue work sits inside banking, payments, and financial platforms. These are environments where software, integrations, security, compliance, data, and customer acquisition all have to work together.
From financial infrastructure to customer acquisition, we understand the technology behind modern financial businesses.
Building a compliant, secure financial product is one problem. Finding and converting the right customers is another. IMEA can support both, from banking integrations and KYC workflows to CRM, onboarding automation, and AI-driven outbound.
Intersa is IMEA's own AI-powered sales engagement platform, built to automate and scale outbound sales from prospect discovery to meeting booking. Instead of stitching together disconnected tools, Intersa brings prospecting, contact management, CRM sync, campaign automation, AI conversations, and performance analytics into one system.
Sales teams can search a database of verified contacts, import leads from connected CRMs, segment audiences, enrich prospect data, and launch personalized multichannel campaigns across email, LinkedIn, SMS, and phone. The AI SDR engages prospects in real conversations, answers questions from a company's own Knowledge Base, qualifies leads, handles objections, books meetings, and knows when to hand a conversation to a human.
It's one example of what happens when software engineering and revenue expertise come together.
Intersa is the platform. IMEA's business development service pairs it with a dedicated team that targets the right accounts, runs the outreach, qualifies interest, and hands booked meetings to your sales team. These four client engagements show what that combined program delivered for technology companies in different markets.
Growth relied on referrals and founder-led selling to reach CISOs. IMEA specialists and Intersa took over acquisition, without an internal SDR team.
Explore Case Study: Cybersecurity SaaS, Los Angeles, USALong buying cycles and limited access to senior financial decision-makers slowed expansion. IMEA ran account-based outreach to banks, payment providers, and platforms.
Explore Case Study: FinTech Infrastructure, New York, USAProduct-market fit was there, but sales time went to research and manual follow-up. AI-assisted outbound lowered the cost per qualified meeting by 42%.
Explore Case Study: Enterprise B2B SaaS, London, UKProduct interest wasn't turning into structured enterprise deals. IMEA led senior-level outreach across the UAE and Saudi Arabia, backed by Intersa prospect intelligence.
Explore Case Study: Enterprise AI, Dubai, UAEClient Case Study
A Los Angeles-based cybersecurity software provider developed a cloud security and threat detection platform for mid-market and enterprise customers.
Despite a competitive product, growth depended on founder-led sales, referrals, and inconsistent inbound demand. Reaching CISOs, IT Directors, and enterprise security leaders required substantial manual effort.
The company needed a predictable sales pipeline without building a large internal SDR department.
IMEA designed a dedicated B2B customer acquisition program combining business development experts with Intersa, IMEA's proprietary AI-powered sales engagement platform. The program included:
| Metric | Result |
|---|---|
| Reach & engagement | |
| Target companies identified | 2,850 |
| Decision-makers engaged | 7,400 |
| Sales meetings booked | 124 |
| Opportunities & pipeline | |
| Qualified opportunities | 49 |
| Qualified pipeline generated | $1.85M |
| Signed business | |
| New customers acquired | 14 |
| New annual recurring revenue (ARR) | $420K |
| Growth | |
| Growth in new-business ARR | +68% |
Meetings booked are scheduled meetings, not necessarily meetings held. Qualified pipeline is the estimated value of open opportunities and is not revenue.
The company moved from fragmented, founder-dependent prospecting to a structured enterprise sales operation.
By combining intelligent automation with dedicated business development expertise, the program showed how cybersecurity vendors can expand market coverage, improve prospect qualification, and accelerate commercial growth.
A scalable, technology-enabled B2B sales development function without the overhead of building an equivalent internal team.
Client Case Study
A New York-based FinTech company providing payment infrastructure and embedded finance solutions was expanding into new institutional markets.
Its sales team faced long enterprise buying cycles, limited access to senior financial decision-makers, and the challenge of communicating complex technology to multiple stakeholders.
The company needed a structured institutional business development strategy capable of reaching banks, payment providers, financial platforms, and strategic partners.
IMEA established a targeted, account-based acquisition program supported by Intersa and dedicated business development specialists. The engagement included:
| Metric | Result |
|---|---|
| Reach & engagement | |
| Institutions targeted | 1,150 |
| Decision-makers identified | 3,600 |
| Institutional meetings booked | 86 |
| Opportunities & pipeline | |
| Qualified opportunities | 34 |
| Pilot programs initiated | 12 |
| Qualified pipeline generated | $2.4M |
| Signed business | |
| Commercial agreements signed | 7 |
| New annual contract value (ACV) | $560K |
Meetings booked are scheduled meetings, not necessarily meetings held. Qualified pipeline is the estimated value of open opportunities and is not revenue. Annual contract value (ACV) is reported as its own metric and is not ARR.
The program showed how targeted business development can help FinTech companies move beyond networking and referral-based growth.
Through structured account intelligence, personalized outreach, and expert-led qualification, the company developed a more consistent institutional sales process.
An integrated institutional acquisition engine combining financial technology knowledge, AI-powered prospecting, and human business development expertise.
Client Case Study
A London-based SaaS company offering workflow automation software had achieved product-market fit but struggled to scale outbound customer acquisition.
Its internal sales team spent substantial time on prospect research, manual outreach, follow-ups, and early-stage qualification.
The company needed to increase sales activity and opportunity generation while maintaining efficient customer acquisition costs.
IMEA deployed an AI-assisted sales development operation, combining Intersa with dedicated sales specialists. The solution included:
| Metric | Result |
|---|---|
| Reach & engagement | |
| Target companies | 4,200 |
| Prospects engaged | 11,600 |
| Sales meetings booked | 172 |
| Opportunities | |
| Qualified opportunities | 78 |
| Signed business | |
| New customers acquired | 26 |
| New annual recurring revenue (ARR) | $390K |
| Growth & efficiency | |
| Sales-qualified opportunity growth | 3.1× |
| Cost per qualified meeting | −42% |
Meetings booked are scheduled meetings, not necessarily meetings held. Qualified opportunities are open opportunities and do not all convert to customers.
The program showed how a SaaS company can increase sales productivity without proportionally increasing its internal sales headcount.
AI-powered prospecting and automated follow-ups reduced repetitive manual work, allowing sales specialists to concentrate on qualified conversations and revenue opportunities.
A measurable, repeatable outbound sales operation designed to accelerate SaaS customer acquisition and recurring revenue growth.
Client Case Study
A Dubai-based enterprise AI company had developed intelligent automation solutions for financial institutions and large corporations.
Although its technology attracted interest, the company struggled to convert product demonstrations into structured enterprise sales opportunities.
Entering large organizations required identifying multiple decision-makers, navigating complex buying processes, and maintaining consistent follow-up over extended sales cycles.
IMEA designed an enterprise-focused business development program combining senior-level outreach with Intersa-powered prospect intelligence and automation. The engagement included:
| Metric | Result |
|---|---|
| Reach & engagement | |
| Enterprise accounts targeted | 950 |
| Decision-makers identified | 2,800 |
| Executive meetings booked | 73 |
| Opportunities & pipeline | |
| Qualified opportunities | 29 |
| Paid pilots initiated | 11 |
| Qualified pipeline generated | $3.2M |
| Signed business | |
| Enterprise contracts signed | 6 |
| New annual contract value (ACV) | $780K |
Meetings booked are scheduled meetings, not necessarily meetings held. Qualified pipeline is the estimated value of open opportunities and is not revenue. Annual contract value (ACV) is reported as its own metric and is not ARR.
The program showed how structured enterprise business development can help AI companies move from product interest to qualified commercial opportunities.
By combining executive-level outreach, prospect intelligence, AI-assisted qualification, and disciplined follow-up, the company established a more structured approach to complex enterprise sales cycles.
An enterprise acquisition engine designed to connect advanced AI technology with the decision-makers, pilots, and commercial opportunities required to scale.
Tell us about your market, buyers, and current sales motion. We'll outline how a business development program with Intersa could be structured for your company.
Enter at any stage, from first product decision to revenue optimization.
A decade of work in banking, payments, and regulated financial technology.
Intersa runs on the same sales technology we build for clients.
Hire us for build, grow, scale. One, two, or all three.
Illustrative scenarios, not case studies. Just a sense of how the two disciplines connect.
Core banking and payment integrations plus KYC/AML workflows come first. Once the platform is live, outbound sales automation and an AI SDR take on SMB customer acquisition.
Engineering has scaled well, but pipeline is still manual. Intersa-powered outbound and an AI SDR are layered on top of the existing CRM.
Product build and go-to-market start on day one together. Engineering and revenue technology run as a single program from the outset.
No. Sales technology, lead generation, outbound, and AI SDR services can be engaged on their own. Engineering and revenue technology are separate capabilities that also work well together.
No. We work across SaaS, B2B technology, and other industries. Fintech and complex financial technology are simply where our experience runs deepest.
Intersa is IMEA's own AI-powered sales engagement platform, and proof of what our sales technology work looks like in practice. It's not a requirement; we also build and customize sales technology inside your existing stack.
Yes. Build, Grow, and Scale are designed to be used independently. Many clients start with one and add the others later, once the need is clear.
Traditional development partners often stop when the product is delivered. IMEA can stay involved beyond delivery, building the sales technology, pipeline, and revenue operations that turn a shipped product into a growing business.
Yes. It's one of several delivery models under Build, alongside project-based engagements and product discovery work.
Bring us a product to build, a pipeline to fill, or both. Let's map out where IMEA fits.
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